LIVE MURAL INSTALLATION
Make Up For Ever: Wall Mural
AQUA XL Product Launch with Charli XCX
” For the MAKE UP FOR EVER event that launched our AQUA XL Eye Pencils to the Editorial community, we partnered with makeup artist Viktorija Bowers to ensure our PRO heritage would be infused in the event. We asked Viktorija, who is also an amazing painter, create a wall-sized mural for the festival-inspired launch that captures the vibrant, waterproof, energetic qualities of AQUA XL – AND create the painting using the AQUA XL Eye Pencils instead of paint.
The mural was 7 by 10 feet and took Viktorija 11 hours to complete. As a painter and makeup artist known for her beautiful and unique style, and one of our 30/30 artists who has known and loved MAKE UP FOR EVER throughout her career, Viktorija was the perfect artist to create this incredibly special visual, and we were all blown away by the life and care she put into this collaboration. We spoke with her in our NYC Pro Studio to find out more about how she created and executed her stunning masterpiece with AQUA XL Eye Pencils. ” – MAKE UP FOR EVER
Mural HyperLapse
Commissioned by Make Up For Ever for the Invite Only product launch party, Viktorija painted this mural entirely out of the makeup eye pencils from their new line, AQUA XL
Read the Make Up For Ever interview with Viktorija about her process and how she created this visual and turned it into a wall Mural
Hyperlapse video by Cecile Delepiere
- Don’t miss her BTS video below..
” I poured my heart into it for so many reasons and one of them being that MAKE UP FOR EVER was always there for me. “
MUFE Interview Excerpt
“The good thing about this particular project is I was able to bring this vibrancy because the MAKE UP FOR EVER product allowed me to do so. It would be very much of an “Oh [no]!” moment if I had product that was not as vibrant and it was mudded down. But, that’s why MAKE UP FOR EVER rocks. The way I see this painting is actually an homage to Dany really. I was here the last couple of months and I listened to her talk about her beginnings, and she was painting in art school and her theater experience and everything… however they came out with the concept of actually doing a mural I think is such a brilliant idea, and I’ve never seen it before done by a makeup company. But also, it is the most appropriate for a company as MAKE UP FOR EVER because I see this mural as a song to Dany, and it’s a full circle moment; it has tribal markings that is a reference to Dany’s Tribe. [The girl in the mural] is definitely a part of Dany’s Tribe and it’s definitely her spirit of the company.” – Viktorija
Read the full interview here at the Make Up For Ever Website.
Behind the Scenes Film
by Cecile Delepiere
